Land, Leisure and Tourism Show - 6th & 7th November 2024

The Cromartie team attended the Land, Leisure & Tourism Show at the NEC, Birmingham on 6th & 7th November 2024.



From left to right - Diane Winfield, Kara Lea, Shelley Rivers, Andy Quinn, Luke Bosson.

The Land, Leisure, and Tourism Show featured captivating zones including Holiday Parks, Resorts, and Events (formerly known as Holiday Park and Resort Innovation), Family Attractions and Entertainment (formerly known as Family Attraction Expo), Leisure, Food, and Beverage (formerly known as Leisure Food and Beverage Expo). This ran alongside the Farm Business Innovation Show.


From paint-your-own pottery to hands-on craft projects, we loved showing off our amazing range of creative products! Huge thanks to everyone who stopped by to chat, create, network, and get inspired with us.


Spark imagination and creative ideas in the Family Attractions zone (formerly Family Attraction Expo). Showcasing the latest offerings in family entertainment, this zone will help you to elevate your visitor experience and optimise your operations.

You’ll meet experts from the attraction industry including theme parks, zoos, major tourist attractions and soft plays, who will provide unique ideas and inspiration for those looking to expand their business offering.

As well as viewing the latest innovations and trends, you’ll also have access to series of educational seminars and workshops led by industry experts. These sessions cover a wide range of topics, including emerging trends, best practices in guest experience management, safety protocols. Whether you're a seasoned professional or new to the family entertainment industry, you’ll gain valuable insights and practical knowledge to help you stay ahead of the curve.


The Farm Business Innovation Show is the UK’s only exhibition dedicated to diversification. Over two days, farmers and landowners will find the inspiration and support needed to diversify and optimise their land.

You’ll meet a range of exhibitors ready to discuss income-generating opportunities beyond traditional farming, such as agritourism, renewable energy, direct sales, and more.

Take advantage of insightful seminars, panel discussions, and hands-on workshops, designed to equip you with practical advice and solutions. Topics include business diversification, succession planning and effective social media promotion.



The Holiday Parks, Resorts and Events zone (formerly Holiday Park and Resort Innovation) provides a dedicated area to explore the latest innovations in tourism.

Whether you are a holiday park owner, resort manager, event organiser, or are new to the industry, this zone will help you to discover new products and services, explore investment prospects and network with other businesses.

From new attraction features to business support, this zone will help you to add value to your venue and enhance customer experience on-site.



The Leisure, Food and Beverage zone (formerly the Leisure F&B Expo) showcases a range of both traditional culinary experiences and the latest trends in dining.

Are you looking to shake up your offering? You’ll have the opportunity to speak to a range of suppliers as they spill the beans on products, services and solutions to help your business thrive.

We loved meeting you all at this fantastic event- see you again in 2025!